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Saving Community Journalism - The Path to Profitability (Paperback): Penelope Muse Abernathy Saving Community Journalism - The Path to Profitability (Paperback)
Penelope Muse Abernathy
R864 Discovery Miles 8 640 Ships in 10 - 15 working days

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

The Rise of a New Media Baron and the Emerging Threat of News Deserts (Paperback): Penelope Muse Abernathy The Rise of a New Media Baron and the Emerging Threat of News Deserts (Paperback)
Penelope Muse Abernathy
R349 Discovery Miles 3 490 Ships in 10 - 15 working days

Over the past decade, a new media baron has emerged that is very different from the publishers that preceded it. The rise of this new media baron coincides with immense disruption in the newspaper industry. With profits and readership declining dramatically, newspaper publishers are grappling with an uncertain future, and many worry about their paper's long-term survival. As a result, many smaller cities and towns could lose their local newspapers and with them the reliable news and information essential to a community's quality of life and democratic institutions. This report, published by the Center for Innovation and Sustainability in Local Media, considers the significant political, social, and economic consequences of the emergence of "news deserts" across entire regions of the country.

Saving Community Journalism - The Path to Profitability (Hardcover, New edition): Penelope Muse Abernathy Saving Community Journalism - The Path to Profitability (Hardcover, New edition)
Penelope Muse Abernathy
R1,157 Discovery Miles 11 570 Ships in 12 - 17 working days

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

News Deserts and Ghost Newspapers - Will Local News Survive? (Paperback): Penelope Muse Abernathy News Deserts and Ghost Newspapers - Will Local News Survive? (Paperback)
Penelope Muse Abernathy
R498 Discovery Miles 4 980 Ships in 10 - 15 working days

This report is the fourth on the state of local news produced by the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill. It measures what has been lost, while also assessing what must be done if we are to nurture and revive a vibrant news landscape in the third decade of the 21st century. The first section of this report, "The News Landscape in 2020: Transformed and Diminished," examines the loss of local news, from the end of 2004--when newspaper advertising, circulation and employment were at, or near, peak levels--to the end of 2019, providing a time-lapsed snapshot of the news landscape before the coronavirus seized control of the economy. It assesses not only the current state of local newspapers, but also that of local digital sites, ethnic news organizations and public broadcasting outlets. The second section, "The News Landscape of the Future: Transformed ... and Renewed?" establishes the need for a reimagining of journalistic, business, technological and policy solutions. Extensive research has established that the loss of local news has significant political, social and economic implications for our democracy and our society. Yet, according to the Pew Research Center, almost three-quarters of the general public remains unaware of the dire economic situation confronting local news organizations. By documenting the transformation of the local news landscape over the past 15 years, and exploring the challenges and potential solutions, we hope this report will raise awareness of the role that all of us can play in supporting the revival of local news. Accompanying this report, is an updated website, usnewsdeserts.com, with more than 350 interactive maps--allows readers to drill down to the county level to understand the state of local media in communities throughout the United States. You will find information on regional and community newspapers--as well as public broadcasting outlets, ethnic media and digital sites.

The Expanding News Desert (Paperback): Penelope Muse Abernathy The Expanding News Desert (Paperback)
Penelope Muse Abernathy
R422 R393 Discovery Miles 3 930 Save R29 (7%) Ships in 12 - 17 working days

This report delves into the implications for communities at risk of losing their primary source of credible news. By documenting the shifting news landscape and evaluating the threat of media deserts, this report seeks to raise awareness of the role interested parties can play in addressing the challenges confronting local news and democracy. The Expanding News Desert documents the continuing loss of papers and readers, the consolidation in the industry, and the social, political and economic consequences for thousands of communities throughout the country. It also provides an update on the strategies of the seven large investment firms--hedge and pension funds, as well as private and publicly traded equity groups--that swooped in to purchase hundreds of newspapers in recent years and explores the indelible mark they have left on the newspaper industry during a time of immense disruption.

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